New concept in corporate world: Knowing your chief listening officer
Corporate houses, driven by the tenet of consumerism – customer is the king, are listening more and more these days to what consumers are saying about their products and services. An attentive listener will change the ways of doing things.
But how do corporate or business entities actually listen to their customers? They spend a lot of money for advertisements and in commissions paid out to their sales agents. But do they have the means to directly reach out to their clients and capture what they’re saying about the corporate? Do the business entities have a functional grasp on the business [...] Read more